If it’s decent footage and good speeches (even if ad hoc) others push it out further on social for you.
Identify roles at the Action
Think about some of the roles that makes an event go further on social media.
- video
- Live Facebook feed or Twitter Periscope
- photos
Gather a remote team
Speaking
- Chants usually sound terrible in a live feed
- unless they have good Rhythm and ‘call and response.’ Get a musician to write one! Old style chants don’t work because they sound like the 1950’s.
Sound equipment
- Avoid the megaphone – it doesn’t record well
- Use a small portable battery powered amp with mic.
- Or even loud voice if it’s a small space.
Video/photography equipment
- Tripod
- Backup batteries
- Camera or Phone
- Backup equipment and person
- Internet dongle
Video/photography techniques
- Zoom in
- Find a point of interest
- Consider composition
- Take both stills and video
- Consider the background –
- DO NOT include distractions such as rubbish/construction sites, bright colours
- DO include relevant banners, landmarks (e.g. Parliament House)
- Not too much contrast in the photo –
- avoid sun shining in peoples eyes – squint
- face in shadow
- bright sunny background
- find shade
Choose your hashtags
- hashtags that clearly represent your objective, e.g. #nuclearban
- Check twitter to see what hashtags are being used for this topic
- included allies and targets
Have a clear ‘Ask’
- What should we ask people to do? One sentence : To write to the uni and..
Get Creative
Plan something creative that will make your point well in photo and videos. e.g.
- chalking dead bodies
- climate angels
- gas masks
- zombies
- lock on
- giant peace doves
Collaborate
- Invite cohosts on Facebook for the event to get further reach on a live feed: e.g. closepinegap DisarmUnis Wagepeace peaceconvergence
- Tag other organisations that share your agenda
- National
- IPan,
- MAPW, au
- WILPF, au
- BeyondWar
- International
- WorldBeyondWar,
- Code Pink,
- Veterans for peace
- National
